TRICARE® Trademark and Branding Program

The TRICARE name, certain program option names, and logos are registered trademarks of the Department of Defense, Defense Health Agency and may not be used or reproduced without its written consent.  

The TRICARE Trademark and Branding Program exists to regulate the usage of the TRICARE marks worldwide. This page is the official online source of information for members of the public seeking information about TRICARE trademarks and contains valuable information regarding the internal and external use of TRICARE-owned trademarks. 

TRICARE Brand Style Guide

The TRICARE Brand Style Guide helps with the proper designing of products that have the TRICARE marks. Part of protecting these marks is ensuring they're used correctly and in good taste. Use of the TRICARE marks must adhere to guidelines outlined in the "TRICARE Brand Style Guide."

Download TRICARE Brand Style Guide (PDF)

To ensure consistent and accurate use of the TRICARE brand, download approved brand templates below. These templates support common communication needs. They maintain visual and messaging consistency across all platforms.

Available Templates

The following TRICARE-branded templates are provided for download:

• Landscape Social Post (1080x1920px)
• Portrait Social Post (1350x1080px)
• Story Social Post (1920x1080px)
• Vertical Video Template (1920x1080px)
• Letterhead Template (8.5x11in)
• Poster Template (18x24in)
• Pharmacy Slip Template (8.5x4in)

Template Usage Guidelines

Each template includes specific instructions. These instructions outline:

• Proper usage
• Layout
• Spacing
• Typography
• Logo placement
• Content considerations

You must follow these instructions when creating materials using the templates.

All templates align with the TRICARE Brand Guidelines. Users may not alter template elements in a way that conflicts with established brand standards. This includes, but isn't limited to:

• Colors
• Logos
• Fonts
• Overall layout

Using the approved templates helps ensure:

• Clarity
• Consistency
• Brand integrity across all TRICARE communications

TRICARE Brand Identity

The TRICARE marks are registered trademarks. Alteration of the approved marks in any way is prohibited. You must get permission to use them for commercial enterprises and for advertising purposes (free or paid).

The following marks have been approved for official use.

TRICARE Logo	TRICARE Wordmark

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